Value Production, Measurement, and Distribution under Digital Capitalism

Western Marxist scholars take “immaterial labor,” “audience labor” and “prosumer as the core categories to explain problem of value creation profit sources digital capital in online production consumption activities Web 2.0 era. By analyzing process capitalism, they have come conclusion that contemporary capitalist has taken on an overall “novel” character. On basis special cost structure production, increasing “fuzziness” time living time, disappearance boundary between paid labor unpaid under draw law become invalid era “digital consumption.” However, once its results are placed within Marx’s analytical framework, interpreted terms such “direct capitalism,” “fixed accumulation pattern” “classification productive non-productive it becomes clear brilliant achievements best understood innovative modes surplus-value possession or distribution, rather than new methods creation, failed represents a misreading misinterpretation theory value. Although mode is serving partially dissipate role value, this general principle regulating global remains effective world.